Bay Area Interactive Group (BIG) REACH Mixer & Marketing Panel October 25, 2007

A BIG panel of experts will discuss techniques to compare innovative media experiences so limited resources can be optimally deployed. Marketers have an ever-growing range of communication vehicles to choose from. Many of these emerging media have unique ad models. In most cases, however, marketers continue to have a consistent objective and a fixed budget. Beyond understanding how any one emerging vehicle performs, understanding their relative performance within an integrated campaign is a growing science.

Emerging Technologies which include widgets, mobile, conversational marketing, untethered content, mashups and others are also taking the industry and the consumer by storm. The panel of experts will discuss how they work, how and when you use these new media and technologies, and how you measure them both from a planning standpoint and from an ROI standpoint.

The panelists will be:
- Dave Smith, Mediasmith (Moderator)
- Susan Bratton, Downloadable Media Association
- Liz Ross, TribalDDB
- Daphne Liska, eBay, Inc.

Official Website: http://sfbig.com/node/189