Bay Area Interactive Group (BIG) REACH Marketing Panel & Mixer July 20, 2006

The Bay Area Interactive Group (BIG), a professional trade association for marketers, will host a special REACH mixer and digital marketing panel on Thursday, July 20 in San Francisco.

The REACH event is open to all Bay Area professionals and students involved in marketing, online advertising, new media and publishing. It gives attendees a chance to meet, socialize and share trends about the evolving digital marketing industry. BIG events are held monthly and include an engaging program, lively discussion and entertainment. The July 20 event is being sponsored by ValueClick Media and Mediaplex.

WHAT: Bay Area Interactive Group REACH Mixer & Marketing Panel PANEL

DETAILS: "What the Hell Does Engagement Mean Anyway?"
Everybody in marketing is talking about "engagement" as a way to connect with consumers. But how does one define, create, and measure engagement? Come hear a diversified group of marketers explain how they are approaching the concept of engagement. The panel will include:

* Suzie Reider, SVP Entertainment, CNET Networks (moderator)
* Chris Cocks, VP, Marketing, LeapFrog
* Matthew Willcox, SVP, Director of Account Planning, Draft/FCB San Francisco
* Carole Louie, Senior Manager, Media Development, Clorox

WHEN: Thursday, July 20, 2006, 6:30 pm - 10:00 pm

WHERE: Marine's Memorial Club 609 Sutter Street, 11th Floor, San Francisco, CA 94102 Tel. (415) 673-6672

Official Website: http://www.sfbig.com