Barnie's Coffee & Tea Company Announces Orlando Magic Blend April 30, 2010

Orlando, Fla. As the Orlando Magic make a run towards an NBA title, fans can toast the team with an exclusive new blend from Barnie’s® Coffee & Tea Company: Orlando Magic Blend® coffee.

The newest member of Barnie’s all-star lineup of gourmet coffee and tea is a limited edition, so fans should act fast! The coffee is now available for sale at the Amway Arena and in select Barnie’s locations in the Orlando area.

Barnie’s and the Magic are teaming up for a pep rally on Friday, April 30 from 12:30-1:30 pm to cheer on the team and introduce the new Orlando Magic Blend. The event will take place at Barnie’s Baldwin Park store, located at 4846 New Broad St.

The event will include:

• Free samples of the new Orlando Magic Blend
• A meet and greet with Orlando Magic Community Ambassador Bo Outlaw
• Photos and autographs with members of the Orlando Magic Dancers
• “STUFF” the mascot will be on hand to entertain kids of all ages

Orlando Magic Blend combines the bright, sweet characteristics of Central American beans with the exotic nature of Indonesian beans to create the perfect balance of body and creaminess. The coffee is roasted to a medium brown for the perfect caramelization of the beans, which highlights the sweetness and body.

“Whether you’re a Barnie’s fan, Magic fan or both – Orlando Magic Blend delivers a winning cup of coffee while you cheer on the Magic during the playoffs,” said Phil Jones, President/CEO of Barnie’s.

Orlando Magic Blend will be sold by the cup and in 8oz bags, which retail for $9.99.

Buying a bag of Orlando Magic Blend also means a win for the Orlando Magic Youth Foundation. A percentage of the proceeds from each bag sold will go to the OMYF, which is committed to helping children throughout Central Florida, especially those most at-risk, reach their full potential by supporting non-profit agencies with programs that empower families and change lives.


In addition to the Amway Arena, Orlando Magic Blend will be available at select Barnie’s locations, including:
• Park Avenue
• Baldwin Park
• Avalon Park
• Waterford Lakes Town Center
• Phillips Crossing
• Altamonte Mall
• Winter Springs Town Center
• Heathrow Square
• Merritt Square Mall
• Buffalo Ridge in The Villages
• Clermont Landings
• The Loop
• Orlando Fashion Square
• Lakeland Square Mall

For information on store addresses and phone numbers, please visit http://www.barniescoffee.com/stores/florida.

About Barnie’s® Coffee & Tea Company
Barnie’s® Coffee & Tea Company was founded in 1980 by Phil Jones in Winter Park, Florida. The company was reacquired by Jones in partnership with Jim Pugh in 2008. Barnie’s has become one of America’s premier specialty coffee and tea retailers, offering three roast levels of distinct blends and estate grown coffees and more than 45 whole bean coffees, 20 of which are flavored. Barnie’s also offers a variety of other products and programs via e-commerce and catalog divisions. Barnie’s is passionate about coffee and customer service, with 30 company-owned and franchised retail locations including an international customer base. For more information, visit www.barniescoffee.com.

CONTACT: Meredith Sand
Barnie’s Coffee & Tea Company
(407) 865-2334
MSand@barniescoffee.com