Barb Stegemann: The 7 Virtues Fragrance Line Launches in NYC November 13, 2012

Canada’s Barb Stegemann brings her award-winning 7 Virtues fragrance line to the US for the first time with this high-profile launch at Lord & Taylor on Fifth Avenue. Inspired by her best friend, Captain Trevor Greene, who was wounded in Afghanistan, Stegemann promised him that she would “take on his mission of peace while he healed.” The result is 7 Virtues, an economic empowerment story for the ages and a line of fragrances that incorporates essential oils from Afghanistan (so farmers there do not have to rely on illegal poppy crops) and Haiti (so suppliers can help rebuild earthquake-ravaged communities).