Balancing Social Media B2B Initiatives With Face-to-Face Engagement September 15, 2009

GUEST PANEL:

ROB URBANOWICZ
Principal - Geehan Group
BEN KIKER
SVP & Chief Marketing Officer - Jive Software
LISA CAMPBELL
VP and GM
Autodesk Geospatial BU

Who needs to attend?
* Social Media Marketing & Community Engagement Leaders
* VP Marketing, Marcom Directors &Marketing Managers
* Sales Executives
Social media, sales, and marketing programs provide opportunities to engage your most valuable customers in relevant and meaningful ways that differentiate you from other providers. Successful programs not only drive revenue, but provide opportunities for feedback and relationship building, however companies are struggling to properly align their organizations to successfully capitalize on these developments.
Join Rob, Ben, and Lisa as they share their experiences and provide examples of how companies are aligning social media/community engagement managers, marketing professionals and sales executives, to effectively respond to today's environment, and have an opportunity to win an Amazon Kindle at the conclusion of the event.

During this event we will share:
* Three ideas to engage customers that position your B2B sales and marketing to drive results, including the use of social media initiatives
* Examples of linkin "top customer" programs directly with activities that drive retention and identify additional revenue opportunities
* How social media can be engaged to connect product leaders to foster market defined innovation for successful product developmentand new product launches

During registration we will collect business cards, and at the end of the evening, we will draw a business card to win an Amazon Kindle.

$30 BMA Members, $45 Non-Members.

Official Website: http://norcalbma.org/programs/Mixer