B2B Marketing Forum October 3, 2012

Content flows in every direction throughout a variety of platforms, formats, and devices. The mass adoption of the social and mobile web has facilitated a revolution of information access, sharing, and publishing. Google handles over 11 billion queries a month. There are over 65,743,590 blog posts published each month. And, more video is uploaded to YouTube in that time than the three major US networks created in 60 years. Result? Competition for attention on search engines and the social Web is fierce.

In this environment, guiding customers through the sales cycle requires an integrated approach to content, optimization, and social media marketing. Join us for this lead generation and nurturing track keynote as SEO and social content expert Lee Odden discusses how to optimize the sales funnel to attract, engage, and inspire customers to buy.

You'll Learn:
- Three key principles of customer-centric content marketing
- A framework for an optimized and socialized content marketing program
- How to plan search and social content across the sales cycle
- Essential KPIs and business outcomes for social SEO and content marketing

Session Title: Integrating Content, Search & Social to Optimize the Funnel

Event URL: http://events.marketingprofs.com/b2bsite/home-321CF-1807OZ.html

Registration URL: https://www.marketingprofs.com/events/register.asp?evid=57