Author Talk – Sasha Issenberg - The Victory Lab: The Secret Science of Winning Campaigns November 14, 2012

Author and journalist Sasha Issenberg welcomes us to the modern science of politics. Once dominated by superstition and guesswork, campaigns today are now awash in data and insights that allow them to act on that data. The Victory Lab tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.

The Victory Lab follows the maverick operatives and academics now calling the shots in some of the most cutting-edge war rooms, in the process transforming the highest-stakes industry in the country. Armed with research from behavioral psychology, data-mining, and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.

Open Seating; Free Admission; Book sales/signing and reception follow program.