Austin AMA - From Tadpole to Frog: Evolving into a Brand with Legs February 19, 2009

Brand issues gotcha down? Need to inspire fresh enthusiasm and loyalty in your customers?

Join us as Mark Hammer, Vice President of Marketing at CompassLearning, explains how the Austin-based company evolved into a distinct brand by focusing on customer needs. Mr. Hammer will share his insights and offer recommendations for maximizing brand evolution through contemporary marketing strategies including: competitive differentiation with today’s budgetary constraints; moving from product to solutions-based messaging; and how optimizing customer dialogue can turn into a value-add.

Regular Registration:
Tuesday, January 20, 2009 until Monday, February 16, 2009 at 12:00 p.m. (noon - CST).
Professional Members: $25
Student Members: $25
Non Members: $40

Late Registration:
Monday, February 16, 2009 at 12:01 p.m. until on-site Registration
Professional Members: $35
Student Members: $35
Non Members: $50

Register Now:
http://guest.cvent.com/i.aspx?4W,M3,676d8921-7536-4fc4-8ec3-13acea02a8ac

View online invitation:
http://app.e2ma.net/campaign/692976965bcae77fb05905874ff04999

Mark Hammer
Vice President of Marketing
CompassLearning
www.compasslearning.com

Speaker Bio:
As a 20-year software marketing veteran, Mark Hammer currently oversees all marketing initiatives at the national educational software pioneer CompassLearning.

A former educator, Mr. Hammer began working in the K-12 software industry in 1993. As his reputation for excellence emerged, he became the Vice President of Marketing at Sagebrush Corporation and guided the company’s marketing and sales efforts to achieve unprecedented sales and district-wide software adoption. In 1999, Mr. Hammer led Sagebrush’s post-consolidation re-branding efforts as they merged with Nichols Advanced Technologies, Winnebago Software, and several other software education companies.

Mr. Hammer earned his Master of Arts in English at The University of Texas—San Antonio and his BA in English and Art History from the University of Kansas.

Official Website: http://app.e2ma.net/campaign/692976965bcae77fb05905874ff04999