As the World Searches February 28, 2007

Search Engine Marketing is still one of the hottest topics for today’s marketers. Here are just some of what we’ll cover off:
- Content is King and consumers want to find your content whether it is video, blogs or web sites

- How can you drive “free” organic traffic to your site

- Paid search engine

- How to ensure you’re listed in the top search engines

- Calculating your ROI of your SEM and SEO campaigns

- Yahoo’s new Search Marketing Platform

- Social Media Optimization, how to create content that consumers can find on sites such YouTube, MySpace, Flickr or blogs

- What’s next that you need to prepare for with your search marketing campaigns

Presenters Include:
Eric Morris, Account Executive, Google Canada
Martin Byrne, National Director Search Marketing, Yahoo! Canada
Julie Batten, Manager of SEM Solutions Group, Non-Linear Creations

Full Breakfast & Registration at 8:00 AM; Presentations start at 8:30 AM

Register now at http://profectio.com/as-the-world-searches/

Official Website: http://www.profectio.com