Arkadi Kuhlmann November 7, 2008

The founding CEO of ING Direct Bank, Arkadi Kuhlmann, discusses the growth of this Canadian Internet-based direct bank into becoming a global banking concern. His book, 'Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause,' written in collaboration with Bruce Philp, discusses the founding of the business and outlines the bank's principles, the first of which is personal financial empowerment.