Apartment Therapy Launch Party August 17, 2006

The San Francisco iteration of the wonderful design & living site Apartment Therapy celebrates the launch of their blog!

Mission...
Helping people to make their apartments better places to live.

What We Believe
A calm, healthy, beautiful home is a necessary foundation for happiness and success in the world.

Creating this home doesn't require large amounts of money or space. It requires inspiration, connection to resources and motivation to do something about it.

The basic elements of good home design can be learned and achieved by all.

Simplicity and luxury are not mutually exclusive.

What Our Goal Is
To connect people to the resources they need to redecorate their home, while reducing their reliance on stuff.

What It Is
AT is a community hub that provides:

1. News (of what is going on in the home design world - ie. CNN)


2. Reviews (of stores, services and products - ie. Zagat)


3. Inspiration (opinions and essays - ie. Martha Stewart)


4. Interactive Community


5. house tours


6. daily questions answered


7. open threads


8. free classifieds


9. weekly surveys


10. monthly contests

What We Do
www.apartmenttherapy.com is a daily blog hosted by a main editor and supported by the contributions of daily readers along with those of a small team of loyal "reporters," some of whom are great photographers as well.

Official Website: http://sanfrancisco.apartmenttherapy.com/sf/080906/news/launch-party-countdown-8-days-011528