ANA/IEG Sponsorship & Event Marketing Members Only Conference July 26, 2011

Sponsorship & Event Marketing is now a $10 billion industry in North America and growth has outpaced both advertising and promotion. Whether you're a big marketer or small, b-to-c or b-to-b, it's a challenge not only to align partnerships and events with your goals, but also to ensure measurable results and accountability. Are your properties working for you the way they should? Is your activation strategy helping you get the most out of your investment? Are you ahead of the curve on social media integration and other trends in sponsorship? Get answers to these questions and insights from top marketers who are successful in today's revolutionary world of sponsorship and event marketing at the ANA/IEG's second-annual Members Only Conference on sponsorship and events, on July 26 in New York City. This complimentary, client-side-marketers-only event will feature leading marketers and sponsorship leaders like Mercedes Benz, Aon Corporation, Citigroup, Live Nation Entertainment, Subaru and IEG. Join us for a fun and informative day and learn how to take your sponsorships to the next level.

Agenda

MERCEDES-BENZ FASHION WEEK
This session will explore why an automotive company would choose to sponsor fashion events on a global level and how it has paid off. We will cover on-site activation, integration efforts with social media and public relations, results and return on objectives.

Lisa Holladay
Manager, Brand Experience Marketing
Mercedes-Benz USA
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CITI AND LIVE NATION: A CASE STUDY IN EXPERIENTIAL ACTIVATION
Citi and Live Nation will co-present a case study on their multi-million dollar sponsorship agreement aimed at providing credit card customers with special access to some of the best live music entertainment available. Hear why Citi decided to work with the largest concert producer and promoter in the world and how they have worked together to build their brand and increase customer loyalty through experiential activation.

Jennifer Breithaupt
SVP, Experiential Marketing & Wealth Sector
Citigroup Inc.
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Additional sessions to be announced.

Official Website: http://www.ana.net/membersconference/show/id/MOCJUL11E2