Ana Prvacki: Neutralize Negative Feelings April 11, 2013

Using social codes and cultural structures as a raw material, Serbian-born, Los Angeles-based artist Ana Prvacki (pronounced Pri-vatch-key) turns the rituals of hospitality into a theater of performance. Until 2010 the artist was CEO of the brand Ananatural Productions, a conceptual factory of ideas ranging from the practical to the absurd, creating products which offered shortcuts to better living and designs for needs we never knew we had. Merging Martha Stewart with Marina Abramovic, the language of Prvacki's work seems as familiar as IKEA or Emily Post but awkwardly turned on its head.