America East - Multimedia journalism April 5, 2009

Robb Montgomery just added a new seminar for Pennsylvania newspaper editors.

Breaking the Entry Barriers to Online A Tool Kit
Monday, April 6 from 1:30 to 2:45 p.m. at the America East convention in Hershey, PA. for this session.

Last year Montgomery worked with Time.com's Craig Duff to deliver a series of video workshops at America East. America East is a huge newspaper exhibition and conference and attracts top speakers and delegates from all over the country.

This is the first trip of many that Montgomery will be making to the state in 2009. He will be producing at least three more training events in Pennsylvania and visiting up to a dozen newspapers this year for private consults and coaching for their multimedia initiatives.

Here is the full schedule

April 6 and 7
April 6

12:00 1:15 p.m.

Lunch and Opening Keynote Address

Seven Short-Term Revenue Opportunities and a Long-Term Vision for the Newspaper Industry

The media industrys leading economist and futurist, Jack Myers, will share tactics for how newspapers can maintain and generate revenues in the next 24 months during a severe economic downturn and shift by advertisers away from traditional media. Acknowledging that businesses emerge from recession with visionary products and services for the future and not with products of the past, Jack will also share his vision for the media industry of the future and how newspapers can position themselves for long-term growth.

Jack Myers, Media Futurist, Innovation Consultant, Jack Myers Media Services, L.L.C.

1:30 2:45 p.m.

Transformation in Ad Sales

A sad story, too-often re-told, is the inability of newspaper companies to fully integrate their ad sales activities and reach needed parity. This session will delve into practices that are moving countless sales forces from traditional practices to cutting-edge ones. These companies have put tremendous effort into re-inventing their sales organizations with successful results, and theyre sharing.

Rusty Coats, Vice President of Interactive, Newspaper Division, The E.W. Scripps Company
Leon Levitt, Vice President/Digital Media, Cox Newspapers, Inc.

Breaking the Entry Barriers to Online A Tool Kit

There still remains a perceived technology gap with smaller papers to get them into the next realm of doing business. This session will focus on affordable practices that can easily and quickly move them where they need to be whether it is the inexpensive video cam that each reporter carries or the wireless download.

Robb Montgomery, CEO, Visual Editors

3:00 4:15 p.m.

Reinventing Classifieds

According to the soothsayers (you and me), automotive wont come back, recruitment is gone. What aggressive online tactics are being pursued to insure that newspapers are still a player in this game? Well explore new tools and new relationships that are reinventing the way newspapers, and more importantly, their readers view classifieds.

Tom Caywood, General Manager/Yahoo! Initiatives, Belo Interactive Media
Steve Pope, President and Publisher, Colorado Springs Gazette and Mid West Regional Vice President, Freedom Communications

Revenue on Demand: How Print Publishers Can Thrive in an Online World

This session, initially presented by Editor & Publisher as a webcast, will take a look at what print publishers can do to extend the value and the shelf life of their content assets. The discussion will include an update on what content is image, audio, video and user generated content and ongoing user interactions and will provide guidance in understanding audience behavior all in an effort to better compete for advertising dollars.

Sarah Rotman Epps, Analyst, Media Services, Forrester Research, Inc.
Eric Grilly, President, Philly.com
Jennifer Saba, Associate Editor, Editor & Publisher Magazine

April 7

8:00 9:00 a.m.

Breakfast and Annual Cyberspace Awards

9:15 10:30 a.m.

Best Practices of Successful Local Media Companies Part I
The perfect storm has arrived for local newspapers. A down economy, the credit crisis, and advertisers and readers are increasingly moving online. This session will highlight successful tactics and moves being made by forward thinking print, broadcast and pure-play companies. Be prepared to leave with plenty of notes and actionable, revenue producing ideas that you can put into place immediately, as you arrive back at your newspaper.
Mel Taylor, President, Mel Taylor Media

Engaging Loyal Readers

We all know the one-shot wonders but where do they go after they get their initial fix? This session will focus on how to get the traffic that comes to stay a little longer. How do you engage these readers so that they go beyond the initial query and tap into vast content that will build on that initial fix?

Jay Small, Executive Director of Content and Product Development, Scripps Interactive Newspapers Group and President, Small Initiatives

10:45 a.m. 12:00 p.m.

Best Practices of Successful Local Media Companies Part II
Keep your note-taking skills sharp as Mel Taylor hosts a panel of seasoned executives who will provide insider information on successful strategies and applications currently operating in radio, television, newspaper and Internet companies. The collective wisdom and experience of these leading pioneers will boggle your mind, pique your curiosity and spur you to action.

Mike Patterson, Internet Sales Manager, Cox Radio Atlanta
Mark Potts, Strategic, Product and Business Consultant for Leading Media and Internet Companies
Michael Rosenblum, President and CEO, Rosenblum Associates
Mel Taylor, President, Mel Taylor Media

Pitching Your Media Company

Do you really know how to pitch advertisers? What is it they really want and why should they buy you? This session in interactive conversational format will be a tutorial in how better to work with advertisers and become a permanent part of their marketing mix.

Jane Hungarter, Vice President, Marketing and Communications, Pennsylvania Newspaper Association

2:00 3:15 p.m.

Case Study: The New Breed of Local Directory Products

Theyre not your fathers online yellow pages this new breed of local directory products. An innovative wave of local marketplace/shopping products is sweeping the Internet and racking up some serious revenue dollars. Well share the experiences of three separate companies and their recently launched yellow pages on steroids products.

Michelle Cotton, Interactive Specialist, WickedLocal.com, Gatehouse Media New England
Bob Kellagher, Director of Interactive Media, Calkins Media
Brian Talty, Vice President of Sales, Planet Discover

Official Website: http://www.america-east.com/