AIMA - Can Traditional Media Thrive in a New Media World January 28, 2009

Never before have we seen such fragmentation in the media landscape. People have incredible options for accessing, creating, and sharing content. From email to search to social marketing, new media tactics and technologies are quickly becoming an essential part of our daily lives. But how has this transition to new media impacted the traditional media landscape and what are traditional media companies doing to stay competitive?

Join us for an engaging panel discussion with representatives from TV, radio, and newspapers to learn…
• How the current economic crisis is affecting traditional media’s online growth?
• What are the opportunities and challenges to traditional media’s expansion into new media?
• Best practices in the convergence of traditional and online media
• And much, much more…

Official Website: http://www.atlantaima.org/default.aspx