AIGA CO Presents: Jim Ales September 23, 2009

Jim Ales, an AIGA (Re)designAwards judge speaks about the designer's role in making a positive impact through the power of design.

Jim Ales is the art director for the nonprofit Monterey Bay Aquarium in Monterey, California. He is responsible for the creative direction, design and maintenance of the aquarium brand identity and visual communications. The aquarium is consistently ranked number one in the United States for its innovative exhibits and unsurpassed visitor experience and is recognized as a world-wide leader in ocean conservation. Jim has embraced the challenge of redefining what a conservation voice sounds like: modern, relevant, respectful and positive. Seamlessly integrating the aquarium brand, Jim and his team develop simple and visually powerful messages that inform and inspire a broad audience. His work, and that of the aquarium, is changing the way individuals, corporations and government agencies understand and interact with ocean environments.

Jim has lectured extensively on nonprofit branding and the positive economic and social impact it brings to the organization. Jim's work has appeared in many design and museum award publications and he is the recipient of the AIGA Environmental Leadership Award.

7:00 PM Lecture (6:00 PM Social Mix)

Official Website: http://www.aigacolorado.org/?id=165