AIGA CO Presents: Alex Bogusky March 2, 2011

After making advertising history as a founding partner of the world's most awarded agency (Crispin Porter + Bogusky), Alex Bogusky changed course to pursue a new way of doing business. In 2010, Adweek's Creative Director of the Decade turned his focus from being a brand advocate to a consumer advocate by launching the FearLess Revolution.

As our economy staggers and our ecosystem is pushed to its limits, Bogusky noticed that the rules of business have changed. In fact, they are suddenly heading in the opposite direction. Businesses today are striving to provide more transparency, more collaboration, more democracy, and ultimately more value.

Inspired by people worldwide who were looking to help design meaningful solutions, Bogusky envisioned a community-driven system that embodies this new approach to capitalism. In 2011, he partnered with friends Rob Schuham (Action Marketing Group) and John Bielenberg (Project M) to launch COMMON, a collaborative network for rapidly prototyping social ventures under a unified brand.

This event marks the first in a series of AIGA Colorado's sustainability focused events. We will also be introducing the Living Principles, a framework that aims to clarify the multiple, interrelated dimensions of sustainability and guide purposeful action in everyday design and business practice.

Register early - ticket prices go up $5 at the door, and we anticipate this event will sell out! Members, be sure to bring your membership card to the Museum to check in. The social hour begins at 6 pm, and the lecture begins at 7 pm.

Special thanks to our sponsors:
The Living Principles
Mohawk Fine Papers
Tewell Warren
Emma e-mail marketing

Official Website: http://www.aigacolorado.org/index.php?id=166&event_id=150