AdWords Seminar for Success 301: Advanced November 3, 2008

AdWords™ Seminar for Success

Los Angeles area
Monday, November 3rd, 2008

Event Details
DoubleTree Guest Suites Santa Monica
1707 Fourth Street
Santa Monica, CA 90401

Parking: $18 Self and $22 Valet

Internet Access: Limited Wireless Access

What are Google AdWords Seminars?

Led by leading search engine advertising professionals, these full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords.

Who are they for?

If you are a seasoned search engine marketing veteran ready to take your campaigns to the next level, AdWords Seminars can help you meet your goals.

Why should I go?

If you are involved in advertising or marketing for any company, no matter what size or industry - this is a must attend event! In this power-packed sessions you will learn the latest techniques used by top professionals worldwide to get the absolute best results from advertising with Google AdWords. Plus, if you register at least seven days prior to the seminar, you will receive a $50 AdWords credit!**

Advanced Session Agenda
The Morning Session, from 9:00 am to noon covers the following topics:

* Search Process
o Psychology of Search
o How do people search?
* Campaign Best Practices
o Keywords
+ Buying Cycle
+ Generating keyword lists
o Negative Keywords
+ Implementation
+ Negative embedded match
o Keyword tool
* Ad Copy Writing
o Unique Selling Proposition
o Features vs Benefits
* Landing Pages
o Where to send users
o Best practices
o Conversions in the Buying Cycle
* Advanced Optimization
o Receiving More Traffic
+ Dynamic keyword insertion
+ High CTR ad copy
+ Website page views
o Raising Conversion Rates
+ Effects on Ad Copy
+ Effects on Landing Pages
* All About Quality Score
o What is quality score?
o How it works
o Minimum bids
o Improving your quality score

The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:

* Content Network Deep Dive
o Ad Planner
o Content Network Optimization
+ AdGroup Organization
+ Optimization Using Reports
+ Demographic Bidding
o Placement Targeting
+ Creation
+ Optimization
+ Utilizing content reports
* Advanced Geographic Targeting
o How the technology works
o Reaching a local audience
* Bidding Strategies
* Google Analytics
o Campaign Optimization using Reports
o Site Optimization using Reports
* Split Testing
o Campaign settings
o What to test
o How to test
o Next steps after seeing results
o Profit per impression/click
* Click Quality & Reporting
* Resources
* Question & Answer

Advanced Session Schedule

* Registration: 8:30 a.m. – 9:00 a.m.
* Session 1: 9:00 a.m. – 10:30 a.m.
* Mid-Morning Break: 10:30 a.m. – 10:45 a.m.
* Session 2: 10:45 a.m. – 12:00 p.m.
* Lunch Break: 12:00 p.m. – 1:00 p.m.
* Session 3: 1:00 p.m. – 2:30 p.m.
* Afternoon Break: 2:30 p.m. – 2:45 p.m.
* Session 4: 2:45 p.m. – 4:00 p.m.
* Q&A: 4:00 p.m. – 5:00 p.m.





Frequently Asked Questions

Is the Advanced session right for me?

The Advanced session is designed for individuals who already understand the basic fundamentals of advertising on AdWords. If you are a seasoned AdWords veteran, this session will show you how to use the latest tools and cutting edge technologies to get the results you have been reaching to attain.

Who is conducting the sessions?

Brad Geddes, a Seminar Leader, will be directing all currently scheduled Advanced sessions. Seminar Leaders are qualified by their membership in the Google Advertising Professionals Program, and selected by Google to conduct these trainings. AdWords Seminars are wholly conducted and operated by independent search engine marketing professionals who are not affiliated with or employed by Google.

When will I receive my $50 AdWords credit**?

If you register at least 7 days prior to the seminar event you are eligible for a $50 AdWords credit. You will receive an email from bgTheory within three weeks of attending the seminar that contains your promotional code and instructions on how to apply the credit to your AdWords account. If you do not receive your promotional credit within 30 days following the seminar, please contact us.

How much does it cost?

Register for the full day for $249. For what you might pay a PPC consultant for just a few hours work, you could gain the knowledge for yourself in just one day! Plus, if you register at least seven days prior to the seminar, you will receive a $50 credit that may be applied to your AdWords account!**

I am interested in attending a session in Canada - do you accept payment in Canadian dollars?

All seminar fees are quoted in US dollars. While our payment processor will accept Canadian credit cards, you will be charged the seminar fee in US dollars.

When is the registration deadline?

There is no registration deadline. However, space is limited and sessions may quickly become filled. So, we do urge you to register as early as possible.

Will lunch or refreshments be served?

Lunch will not be served, although their will be a one hour break during the morning and afternoon sessions. Breakfast items and refreshments will be served.

Do I need to bring a laptop? Will there be internet access?

You do not need to bring a laptop, handouts of the presentation will be provided to you. There may be internet access available in the meeting room in some locations. Please refer to the Event Details for more information.

Is parking paid for?

No, attendees are responsible for their own parking costs. Most locations have both self and valet parking options, but fees vary by location. Please refer to the Event Details for more information.

What's the cancellation policy?

Registration fees are non-refundable unless the seminar is cancelled. Scheduled seminars are subject to cancellation up to seven days before the scheduled date. If a class is cancelled, registrants will receive a full refund. You may transfer your registration to another person at your company at any time by providing written authorization.

I registered online, but never received my receipt email.

Confirmation emails will come from orders@eventbrite.com within 24 hours of your registration. Please ensure that email address is added to your "safe sender" list; and check your "bulk" or "junk" folders of your email account. If you need to have your confirmation email resent, please contact us.

I still have questions, who should I contact?

You can email info@bgtheory.com or call 703.349.1045.

*Seminars for Success are designed for individual AdWords advertisers and Analytics users managing their own AdWords accounts. Agencies, SEOs, SEMs, and resellers are not eligible for these events. Seminars for Success are wholly conducted and operated by independent search engine marketing professionals who are not affiliated with, endorsed by, or employed by Google. All Seminar Leaders are Qualified Individuals in the Google Advertising Professionals Program, and/or Google Analytics Authorized Consultants.

**Promotional credit must be applied to an AdWords account within 30 days of attending a Seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per AdWords account. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser's registered Seminar session. Void where restricted or prohibited by law.

Official Website: http://www.bgtheory.com/adwords-seminar-for-success-los-angeles/