AdWords Seminar for Success 301: Advanced September 25, 2008

What are Google AdWords Seminars?

Led by leading search engine advertising professionals, these full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords.

Who are they for?

If you are a seasoned search engine marketing veteran ready to take your campaigns to the next level, AdWords Seminars can help you meet your goals.

Why should I go?

If you are involved in advertising or marketing for any company, no matter what size or industry - this is a must attend event! In this power-packed sessions you will learn the latest techniques used by top professionals worldwide to get the absolute best results from advertising with Google AdWords. Plus, if you register at least seven days prior to the seminar, you will receive a $50 AdWords credit!**



Advanced Session Agenda
The Morning Session, from 9:00 am to noon covers the following topics:

* Search Process
o Psychology of Search
o How do people search?
* Campaign Best Practices
o Keywords
+ Buying Cycle
+ Generating keyword lists
o Negative Keywords
+ Implementation
+ Negative embedded match
o Keyword tool
* Ad Copy Writing
o Unique Selling Proposition
o Features vs Benefits
* Landing Pages
o Where to send users
o Best practices
o Conversions in the Buying Cycle
* Advanced Optimization
o Receiving More Traffic
+ Dynamic keyword insertion
+ High CTR ad copy
+ Website page views
o Raising Conversion Rates
+ Effects on Ad Copy
+ Effects on Landing Pages
* All About Quality Score
o What is quality score?
o How it works
o Minimum bids
o Improving your quality score

The Advanced Session, from 1:00 pm to 5:00 pm covers the following topics:

* Content Network Deep Dive
o Ad Planner
o Content Network Optimization
+ AdGroup Organization
+ Optimization Using Reports
+ Demographic Bidding
o Placement Targeting
+ Creation
+ Optimization
+ Utilizing content reports
* Advanced Geographic Targeting
o How the technology works
o Reaching a local audience
* Bidding Strategies
* Google Analytics
o Campaign Optimization using Reports
o Site Optimization using Reports
* Split Testing
o Campaign settings
o What to test
o How to test
o Next steps after seeing results
o Profit per impression/click
* Click Quality & Reporting
* Resources
* Question & Answer

Official Website: http://www.bgtheory.com/adwords-seminar-for-success-dallas/