AdWords 101: Austin April 6, 2009

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Sign Up for 2-Day Seminar

What Are AdWords Seminars?

Led
by leading search engine advertising professionals, these full-day,
in-person seminars will help you learn how to make the most of the time
and money you invest in Google AdWords. Whether you're a new advertiser
interested in learning more about AdWords or a seasoned veteran ready
to take your account to the next level, AdWords Seminars can help you
meet your goals and make the most out of the time and money you invest.

Who Are They For?

You
can attend one or both seminar tracks. AdWords 101 is best for new advertisers or advertisers looking for a
refresher class. Please see the curriculum breakout below for more
information.

AdWords 201 class goes deeper into topics
critical for optimization. We provide expert tips and tricks for truly
maximizing your ROI. Learn how to use the latest tools and cutting edge
technologies to get the results you have been reaching to attain. [Learn more]

Sign Up And Receive These Bonuses:

$50 AdWords advertising credit
USB thumb drive with seminar materials
Lunch and refreshments throughout the day
Other Google goodies

CurriculumA
how-to session designed to introduce (or refresh) advertisers to
AdWords and begin the process of optimization. Ideal for novice - intermediate advertisers.

Morning Session
Afternoon Session

Introduction to Online Advertising & Google AdWords

Types of online advertising


Basics of pay-per-click advertising


Introduction to AdWords


Features


Benefits


Basic terminology


Creating Your Account

Starter vs. Standard edition

Creating Your Campaigns

Proper account structure
Creating a campaign, step-by-step

Understanding Your Statistics

Understanding campaign, Ad Group, and keyword statistics


Editing campaign settings


Editing CPCs


Beginning Optimization

Optimization is the process of modifying your ad campaigns to improve the quality and performance of your AdWords ads.

Using the Report Center

Campaign Optimizer
Location targeting


Demographic bidding


Developing Quality Keyword Lists

How to develop a list
Using the Keyword Tool


Using the Edit Campaign Negative Keywords Tool

Creating Compelling Ad Text

Developing ad variations
Ad writing workshop

Tracking Ad Performance

Conversion Tracking


Google Analytics

Optimizing to:

Increase conversions


Increase traffic
Increase Quality Score
Improve landing page quality

Using the Google Network

Ad types (image ads, local business ads, mobile ad,s click-to-play video ads)
Placement targeted campaigns
CPM bidding


Billing & Reports

Understanding billing


Billing cycle


Take-Aways, To-Dos, and Resources

Open Q&A

Sign Up for 2-Day Seminar
Meet the AdWords Seminar Leader: Anastasia Holdren

Stasia became a Google Advertising Professional Qualified Individual in
January 2005, and an authorized AdWords Seminar Leader in 2006. Since
then she has trained thousands of people to build and optimize AdWords
campaigns. Stasia has eleven years experience managing Web technology
projects and online marketing programs. She is senior vice president
for Sitening, a Nashville-based information technology company focused
on search engine optimization (SEO) and search engine marketing (SEM).
Before joining Sitening, she managed the Web departments for two
Nashville-based custom publishing companies.

Stasia
has extensive experience training people how to understand and use
Web-based software. Her primary goal for the beginner and intermediate
AdWords Seminar participants is to increase understanding and comfort
level with the software. The advanced class builds on the first seminar
with advanced techniques used by top professionals worldwide. Stasia
will provide strategies for maximizing campaign performance that can
fit into a business owner's busy schedule and available budget.

Stasia started her career in the Boston area. Before moving to Nashville, she worked for The Boston Globe's website Boston.com
and a Boston-area Web consulting agency. Stasia has worked for a wide
range of clients, including Osram Sylvania, Harvard Business School
Executive Education, eMarketer.com, NashvillePost.com, Cannondale, Air
Jamaica, the National Federation of Independent Business, Psychiatric
Services and TravelCenters of America.

Stasia
earned degrees in English Literature and Journalism from the University
of Massachusetts, Amherst. She lives in Nashville, Tennessee with her
family. When she is not online, she finds balance by running, gardening
and volunteering in her community.

Location Information

Embassy Suites Austin-Arboretum9505 Stonelake BoulevardAustin, TX 78759
Phone: 1-512-372-8771

Website: http://embassysuites1.hilton.com
Click Here for Directions

Seminar Schedule

Registration: 8:30 a.m. 9:00 a.m.
Session 1: 9:00 a.m. 10:30 a.m.
Mid-Morning Break: 10:30 a.m. 10:45 a.m.
Session 2: 10:45 a.m. 12:00 p.m.
Lunch Break: 12:00 p.m. 1:00 p.m.
Session 3: 1:00 p.m. 2:30 p.m.
Afternoon Break: 2:30 p.m. 2:45 p.m.
Session 4: 2:45 p.m. 4:00 p.m.
Q&A: 4:00 p.m. 5:00 p.m.

Frequently Asked Questions
Q: What are AdWords Seminars?

AdWords
Seminars are in-person training sessions designed to help you better
manage your AdWords account and learn how to make the most out of your
search advertising investment. These seminars can also help new
advertisers learn how to use their accounts.

Q: Should I take both classes?

The
two-day track provides a comprehensive training session, and the
curriculum is separate so your days will not overlap However, you can
attend on individual class days if you prefer. If you attend both
seminar days, you will receive a $100 advertising credit from Google.
If you attend one day, you will receive a $50 advertising credit.

Q: Is Google running these seminars?

No.
AdWords Seminars are being conducted by independent search marketing
professionals who are not affiliated with, or employed by Google.

Q: How do I sign up?

Select the seminar you wish to attend. You will then be
asked to submit some registration information. Then, you will be given
the option to pay via Google Checkout or PayPal. If you wish to make offline arrangements, please contact us immediately at seminar@sitening.com.

Q: Can I attend more than one seminar?

You
are welcome to attend more than one seminar, but bear in mind that the
course topics will not vary from one session of the same level to
another of the same level.

Q: When is the registration deadline?

While
there is no set registration deadline, we encourage you to sign up
early as seminars may become full. In addition, all attendees who
register at least 7 days before the seminar start date will receive a
$50 USD AdWords advertising credit.

Q: What is the cancellation policy?

Registration
fees are non-refundable unless the seminar is cancelled. Scheduled
seminars are subject to cancellation up to seven days before the
scheduled date. If a class is cancelled, registrants will receive a
full refund. You may transfer your registration to another person at
your company at any time by providing written authorization.

Q: Should I bring a laptop?

You
will not need a laptop for this session. We recommend bringing a
notebook and pen to take notes. Some locations may have wireless
available, but this is not guaranteed.

Q: May I videotape or make an audio recording of the session?

Video and audio taping will not be allowed. All materials will be provided on a USB drive for your future reference.

Q: Will lunch be provided? How about a snack?

Yes! Lunch will be provided for attendees. There will be also be coffee available throughout the day.
Q: I have another question - how can I contact you?

You can email us at seminar@sitening.com if you have any additional questions.

Q: I am interested in attending a session in Canada do you accept payment in Canadian dollars?

All
seminar fees are quoted in US dollars. While PayPal (our payment
processor) will accept Canadian credit cards, you will be charged the
seminar fee in US dollars.

The Fine Print

*AdWords Seminars are designed for
individual AdWords advertisers managing their own AdWords accounts.
Agencies, SEOs, SEMs, and resellers are not eligible for these events.

**Promotional
credit must be applied to an AdWords account within 30 days of
attending an AdWords Seminar and is valid only for Google AdWords
customers with self-managed signup. Advertisers will be charged for
advertising that exceeds the promotional credit. Advertisers will need
to suspend their ads if they do not wish to receive additional charges
beyond the free credit amount. Subject to ad approval, valid
registration and acceptance of the Google AdWords Program standard
terms and conditions. The promotional credit is non-transferable and
may not be sold or bartered. Offer may be revoked at any time for any
reason by Google Inc. One promotional credit per customer. New
advertisers with self-managed signup accounts are subject to an $5
activation fee that will be deducted from the promotional credit.
Expires 30 days after Advertiser's registered AdWords Seminar session.

Sign Up for 2-Day Seminar

Organized by AdWords Seminars for Success
Led by leading search engine advertising professionals, these full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords. Whether you're a new advertiser interested in learning more about AdWords or a seasoned veteran ready to take your account to the next level, AdWords Seminars can help you meet your goals and make the most out of the time and money you invest.

More information on Google's website: http://www.google.com/awseminars

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Ticket Info:  One-Day ($50 Advertising Credit), $249.00

Official Website: http://april-6-google-seminar-upcoming.eventbrite.com