Advanced Writing for PR Professionals March 18, 2008

PR professionals who seek excellence in writing and editing will enjoy a workshop that explores the finer points of crafting news releases, articles, and pitch letters. Learn elements of storytelling and journalistic techniques that will increase readability and convey your ideas clearly, efficiently and convincingly!

These are among the topics that the workshop will cover:
1. How to edit effectively
2. How journalists judge news value
3. What journalists dislike the most about pitch letters
4. What key elements determine whether a lead captures interest
5. How to use concrete specifics to convey clear images and to provide supporting evidence

These highly interactive workshops will be facilitated by Mr. Ken O'Quinn, an accomplished writer who specializes in helping business professionals gain fresh insight and writing techniques that engage and impress readers. Ken's extensive knowledge comes from 21 years in daily journalism, including 12 years with the Associated Press. He has presented at the IABC and PRSA international conferences. His new book, Perfect Phrases for Business Letters, was published by McGraw-Hill and is now widely available online and at bookstores.

$327.00.

Official Website: http://www.paragonstrategies.com