A Three-Step Program for Eliminating Marketing Performance Anxiety November 6, 2007

Presented by Kevin J. Clancy, Ph. D.
Chairman, Copernicus Marketing Consulting

Hosted by the Boston Chapter of the American Marketing Association
Let’s face it: the field of marketing is a late bloomer when it comes to conforming to the analytic, fact-based approach to decision-making that is THE standard practice in virtually every other critical strategic business function. The excuses that worked even just a few years ago—we don’t really know which group of customers has the highest profit potential, our customers won’t tell us what will motivate them to buy, and there’s no way to know what the best configuration of features and benefits are, we just have to guess, and on and on—just don’t fly with CEOs and CFOs anymore.

Marketing is increasingly held to the same standards of accountability today that all other functional areas are and marketers feel the pressure.
Kevin Clancy knows living with marketing performance anxiety—isn’t really living. He will describe a three-step program guaranteed to help balance intuition and experience with data and information.

Bring your business card and exchange it for an autographed copy of Kevin’s new book, Your Gut Is Still Not Smarter Than Your Head: How Disciplined Fact-Based Marketing Can Drive Extraordinary Growth and Profits.

Price: $35 for members; $60 for non-members; $25 for student members.
Directions at http://www.marriott.com/hotels/maps/travel/bosnt-boston-marriott-newton/

Official Website: http://amaboston.org