A New Kind of Landing Page Optimization August 12, 2009

For most marketers, landing page optimization means A/B testing and multivariate testing. It means continually testing the elements of a one-size-fits-all landing page page to maximize its conversion rate. But there's a better way.

By optimizing landing paths for different audience segments, our transactional clients average 70% lift and lead-gen clients multiply conversions by 2-10x.

Join us on Wednesday, August 12th at 1 PM ET for our brand-new webinar, "A New Kind of Landing Page Optimization", and learn how to easily take your optimization program -- and conversion rate -- to the next level.

In this 60-minute webinar you'll learn:

In this webinar you’ll learn:

-Why segment optimization knocks traditional content optimization out of the park
-How to optimize landing pages for different audiences, and gain insight into who your customers are and how they view themselves
-Best practices for optimizing paths
-How to begin using segment optimization in your campaigns immediately
-And more!

Don't miss out. Register now!

Official Website: http://www.ioninteractive.com/events/2009/8/12/a-new-kind-of-landing-page-optimization.html