A Case Study of Learning Lessons for Entrepreneurs April 29, 2009

SDForum, in collaboration with Nixon Peabody and Frank Rimerman are delighted to announce the launch of a unique and innovative breakfast series: Building a Tech Business in Silicon Valley: A Case Study. The Series is NOT a "talking heads" panel program. Instead, the important lessons learned are communicated through discussions centering around detailed case descriptions. Audience members put themselves in the shoes of the company's principals as they suffer and succeed through the rollercoaster life of a startup.

Each session will be kicked off by a panel of experts and then participants will discuss and debate what the founders should do, provide helpful insights and materials for the entrepreneurial attendees as they build and grow their own companies. The experts include seasoned entrepreneurs and CEO's, service providers, investors and executives with pertinent experience and insights. There will be a dedicated wiki to communicate with attendees, including disseminating background material prior to the sessions, session materials, news and other related pieces or posts, and speaker and sponsor information.

Attendees are invited to participate in the entire series, or simply come for one session of particular interest.

Session #4 - Disaster - April 29, 2009

A OS employee sabotaged OS's systems to disclose the BIG secret half-way through the finale of America Has A Big Secret. This resulted in a public relations disaster as the press, bloggers, and general public bombarded the company. It became a financial disaster as contracts were cancelled. Investors demanded that OS hire a seasoned manager to run the company as an investigation of the incident found lax security procedures. How can OS handle this mess and survive?

Rosemary Brooks, chinablue, inc.
Gary Byrd, 43PR
Lisa Chapman, Nixon Peabody
Frank Marino, Frank, Rimerman Consulting
Ben Narasin, TriplePoint Capital
Moderated by: Susan Lucas-Conwell, SDForum

$20/SDForum Members, $30/Non-members, $0/Platinum Pass.

Official Website: http://www.sdforum.org