7 Keys to Email Marketing with Elyse Tager September 18, 2012

Sometimes you hear social media enthusiasts say "Email is dead." Not true! Email remains one of the most effective-and cost-effective-marketing tools available to businesses today. The Direct Marketing Association put the ROI of e-mail marketing at $40.56 for every dollar spent in 2011, as opposed to an ROI of $12.71 for social networking and $10.51 for mobile. (Magill Report, 10/4/11, http://bit.ly/qHbF03)

You don't need a large team or a big budget for email marketing, which makes it a good tool for consultants. But if you want that fantastic ROI, you do need to know how to use it properly. Come to the September BACN meeting to learn tips to increase your email deliverability and open rates, techniques for writing good headlines and content, and perhaps most importantly, strategies for getting -- and keeping -- high quality prospects, customers and members. Speaker Elyse Tager will cover

* List Building
* Setting Your Objectives
* Choosing Format and Frequency
* How to get Your Emails Opened
* Creating Compelling Content
* Tracking Your Results
* Segmenting Your List

About the Speaker

Elyse Tager is West Coast Regional Development Director for Constant Contact. A long-time marketer and passionate entrepreneur, Elyse has helped hundreds of small businesses, associations, and nonprofits develop and implement effective social media and email marketing strategies to grow their business or organization. Elyse is a popular speaker, writer and educator known for providing marketers with the practical tools, techniques and strategies they need to grow their business using the combined firepower of email and social media marketing. She has also been a past columnist for ClickZ and contributor to Network World on various marketing topics.

Official Website: http://BACNetwork.com