Masterful & Mindful Marketing
Back by popular demand! This teleclass is a followup on our earlier April 2nd teleclass "Doing Your Best Marketing in the Worst of Times", where Alyssa Dver answered the question, "My marketing's not working - why?" In that session (available to our DWC+ members in our DWC+ Teleclass Library), Alyssa offered us the means to building the critical body of knowledge needed to make safer marketing decisions.
Now it's time to answer the next question: "Now what do I do with these newfound marketing smarts?"
This session will discuss implementing marketing strategy and tactics and will include how to:
* develop messaging and positioning
* validate pricing
* select the right lead generation and nurturing tactics; and
* put together a defendable, adaptable and effective marketing plan.
Alyssa Dver is the author of the new book, “No Time Marketing: small business-sized steps in 30 minutes or less”. As Chief Executive of Mint Green Marketing, she consults with all sized companies on how to optimize their marketing to generate profitable leads and sales.
This class is free for Downtown Women's Club DWC+ members ($49.99/year includes 12 months of teleclasses plus past downloads). Visit www.downtownwomensclub.com to join.
All others can take this class for $29.99.
Official Website: http://www.downtownwomensclub.com/
Added by dwc.erinmurphy on June 4, 2009