5th Summit on Measurement October 2, 2007

The Institute for Public Relations presents this annual measurement summit for experts in communications and PR measurement and evaluation, and PR practitioners who want a more focused research strategy.

This is *the* annual conference for communications measurement experts and corporate or agency professionals who want a more focused research strategy. The Summit on Measurement will challenge delegates to think and position measurement as an integral component of strategic public relations practice. Program sessions will help conference delegates discover the latest innovations and methodologies, ponder the future of measurement and evaluation, and view case study presentations about some of the world's most successful public relations measurement campaigns. Networking opportunities where professionals can make connections and learn from international leaders in the field, and from each other, are abundant.

Official Website: http://www.instituteforpr.org/education/summit_measure/