5/13 Search SIG: Search Intent Marketing May 13, 2010

On May 13th, join start-up Adchemy’s SVP Anurag Wadehra for a discussion on how they’re improving the world of paid search marketing through their new approach called Search Intent Marketing which is complementary to existing bid management and campaign management tools.

Search Intent Marketing allows the advertiser to organize campaigns, including keyword selection, ad groups, ad copy, and landing pages around areas of consumer intent and create highly targeted content. This intent orientation delivers highly relevant experiences that most closely match the advertiser’s offerings with what the consumer is looking for. The result is higher search campaign ROI from dramatically improved click through and conversion rates.

Adchemy’s Anurag Wadehra, Senior Vice President, Product and Marketing, will present and discuss.
Anurag is a seasoned business executive with experience in marketing, product management and new product launches at both enterprise software companies and the major brand advertisers. He recently led marketing and product management at Siperian, a data integration company targeting Fortune 500 companies. Anurag founded and served as CEO of Chingari, a software company that manages consumer feedback; and he has held product management positions at supply chain software firm i2 Technologies. Anurag also worked for many years as brand manager at Procter & Gamble and Kraft Foods.

Anurag holds an MBA from the University of Chicago and bachelor’s degree in electrical engineering from the Indian Institute of Technology, Delhi

Agenda
The now well established Search SIG Agenda format will be used:
6:30-7:00pm – Registration / Food & Drink
7:00–7:05pm – A few words about the Search SIG
7:00-9:00 pm – Program

Price
$15 at the door for non-SDForum members
No charge for SDForum members

Official Website: http://searchsig.wordpress.com/