4A's Reinventing Account Management May 19, 2011

The traditional account management function at advertising agencies and other marketing communications firms is changing dramatically to meet the needs of a 24/7 digitally-connected multichannel marketplace.

For starters, it’s less about “accounts” and more about brands. It’s also less about management and more about leadership. The management job – workflow, deadlines, budgets – is increasingly the provenance of the emerging agency discipline of project management. The job of the “brand leader” is to provide the direction, proactive thinking, perspective and expertise to help clients maximize their investment in marketing.

In this new workshop we examine the skills, knowledge, habits, and approaches needed to help transform the client service discipline.

To get different results, agency professionals must work in different ways. We must break old patterns and approach marketing problems with a different perspective and a different set of tools. During this workshop, we’ll arm participants with a series of problem-solving tools and approaches that can help the agency provide new solutions to new marketing challenges.

Finally, this in-depth workshop looks at ways to increase personal effectiveness by setting the right priorities, improving your delegation skills, and leveraging technology to become a more effective marketing professional.

Who Should Attend
This seminar is designed for senior client-facing professionals at marketing communications firms of all types. While many of the concepts are geared specifically for client service, all senior professionals who interface directly with clients can benefit from this seminar.

Schedule
8:30am Registration and Continental Breakfast (included in registration fee)
9:00am Seminar Begins
12-1pm Lunch (included in registration fee)
4:30pm Seminar Concludes

Pricing: 4A's Member: $275 Non 4A's Member: $375

Official Website: https://www.aaaa.org/pages/events.aspx?webcode=EventInfo&RegPath=EventRegFees&REg_evt_key=92e116ca-528b-4a05-8630-831daf084485