4A's Account Management Workshop May 10, 2011

How to Lead Clients, Grow Accounts and Partner with Creatives

Do you have a basic training program for young account managers? Do you wish they could get smarter, faster? Do you want them to lead your clients better and anticipate problems before they become serious? Do you wish they knew how to grow an account into a real moneymaker?

The Account Management Workshop will fulfill your wishes.

What will account managers learn?
In this one-day workshop, Sheila Campbell will teach your account managers the skills they need to become sharp account managers. They will learn how to listen for what a client really needs, be able to turn problem accounts around without damaging the relationship, gain confidence in dealing with larger or more demanding clients, and find out how to get more business from existing clients.

Who Should Attend?
The seminar is designed for account service people with at least one year of solid account service and those with less than five years experience. Account managers you think hold promise, but could use more experience, more confidence or more expertise, should attend. And, since this workshop will prove to be a valuable lesson in account management, even more experienced account managers will gain something by attending this seminar.

Schedule
8:30 AM Registration and Continental Breakfast (included in registration fee)
9:00 AM Workshop begins
12:00 PM Lunch (included in registration fee)
4:30 PM Workshop adjourns (approximately)

Pricing: 4A's Member: $250 Non 4A's Member: $350

Logistics: Contact Cecilia Graham at 212-850-0756 or cecilia@aaaa.org
Programming: Contact Bob Linden at 212-850-0750 or bobl@aaaa.org

Official Website: https://www.aaaa.org/pages/events.aspx?webcode=EventInfo&RegPath=EventRegFees&REg_evt_key=801168f9-be0a-40d0-b136-5c7ed572c4f7