30 Chairs, 30 Designers, 30 Lifestories. 48 Hours, 5 Makeovers, 1 Winning Team. Experience All At Singaplural 2012! March 8, 2012

‘SingaPlural’ – the inaugural Singapore Furniture Design Week held from 9th to 12th March at Singapore Expo and the streets of Singapore, presents two new highlights - the ‘48 Hours Showroom Makeover Challenge’ and ‘30 Chairs LifeStories’. The two exhibits will demonstrate the past, present and future of furniture design in Singapore. High-end fashion retailer, Bonia has also come on board as the presenting sponsor for ‘SingaPlural’. Bonia will also put up an installation of style and elegance at Scape.

New highlights of the event include:

- 48 Hours Showroom Makeover Challenge:
Participants race against time to recreate existing retail showroom space within 48 hours. This competitive design project aims to help local retailers to draw consumers’ interest in buying furniture through creating exciting visual sensorial experience in their showrooms. The makeover challenge will begin on 5th March to 6th March 2012. Results will be announced on 7th March 2012.

- 30 Chairs LifeStories
30 designers have been invited to recreate Singapore’s archetypical object, the “Kopitiam” chair. Designers will recreate the chair to a conversational piece of design or art installation that encapsulates the spirit of Singapore’s design community. Participating local designers includes Asylum, Kelvin Teo and Oon. The kopitiam” chairs are proudly sponsored by Comfort Design and will be exhibited at SCAPE, Park Mall and Singapore Expo from 9th – 12th of March 2012

- An Update! - Design *Scape
Invading the spaces at Scape with their creative furniture designs are local designers Cilicon Faytory, Kelvin Teo and Oon as well as international Dutch designer, Pepe Heykoop, who is known for his ‘Skin Collection’ by Studio Pepe Heykoop.

- An Update! - Design-Larger-Than-Life
The Design-Larger-Than-Life public installation brings together the understanding of environmental sustainability and producing works that speaks the ‘Green & Eco’ concepts.

The five teams exhibiting their installations outdoors are Creativeans, Out of Stock, Studio Norm, Studio Ju Ju and LASALLE at the ‘SingaPlural’.

Exhibitions of the Design-Larger-Than-Life will be from 6th to the 12th March 2012.

For more information on the exciting ‘SingaPlural’, please connect with us on Facebook at http://www.facebook.com/SingaPlural.

Official Website: http://www.facebook.com/SingaPlural.