2nd Annual Branding Excellence in Converging Communications September 10, 2007

Convergence brings the communication industries closer to each other and gives them opportunities in the form of synergies and threats like increasing competition. Nevertheless convergence is also an opportunity to offer our customers “the full package” of services and benefits arising from them.
How can you explain and deliver the benefits of a converged service offering to your customers?
Brands are the key to success. Brands with the clear message well positioned and coherently communicated to all your stakeholders, creating right associations, identity, image and loyalty.

Your benefits:
• Realize the importance of delivering the value of converged services to your customers as BT & Deutsche Telekom
• Find the right brand positioning in the minds of your stakeholder on the growing communication market like Swisscom or even emotionalize the brand as Mobilkom
• Learn to manage your brand portfolio and find the most convenient brand architecture like TeliaSonera or KPN
• Gain insight into glocalisation of brands on example of Orange & Orascom
• Understand the role of brand alliances & extensions
• Examine the innovations and new media channels in brand communication with Yahoo!
• Become innovative & consistent while communicating your brand message effectively and efficiently

To be a part of this exclusive event please contact:
Ladislav Csengeri, Project Leader
E: ladislav.csengeri@jacobfleming.com
T: +421 257 272 131

Official Website: http://www.jacobfleming.com/buxus/generate_page.php?page_id=556