2010 Milk Mustache Mobile "Milk the Moment" Tour is Coming to Rochester! August 3, 2010

The National "got milk?®" Milk Mustache Mobile Tour is crossing the country from March to September to help celebrate those special moments that families share around the dinner table and show moms that serving milk at dinnertime is an easy, and affordable, way to help make sure their families get the nutrition they need.

From Tuesday August 3 – Thursday August 5 the 2010 Milk Mustache Mobile “Milk the Moment” Tour will be cruising through Rochester hosting free local events that feature a variety of fun and educational activities for the entire family. The tour also offers moms a chance to share how they “milk the moment” at dinnertime for a chance to win an unforgettable family dinner with Milk Mustache celebrity and chef Tyler Florence.

DATE: Tuesday, August 3
Location: Livingston County Chamber of Commerce
4635 Millennium Drive
Geneseo, NY 14454
Time: 4PM – 6PM

DATE: Wednesday, August 4
Location: Strong National
Museum of Play®
One Manhattan Square
Rochester, NY 14607
Time: 11AM -4:30PM

DATE: Thursday, August 5
Location: Buffalo Bills Training Camp John Fisher College
3690 East Ave
Rochester, NY 14618
Time: 2PM – 4PM

ON-SITE ACTIVITES:
At the “Milk the Moment” Tour events in Rochester residents can:

• Enter the “Milk the Moment” contest for a chance to win a trip for a family dinner in San Francisco with Milk Mustache celebrity and chef Tyler Florence
• Pose for celebrity-inspired souvenir Milk Mustache photos
• “Aim” toward good health by participating in a football toss activity
• Explore an interactive display that puts milk head-to-head with other dinnertime beverage choices
• Interact with a local registered dietitian about the benefits of milk and how it can help build strong families
• Sample ice-cold lowfat and fat free milk from local dairies: Byrne Dairy, Meadow Brook Dairy and Upstate Farms
• Receive an exclusive, behind-the-scenes peek at the latest news from the campaign, including welcome messages from Milk Mustache celebrities

FOR MORE INFORMATION:
For more information visit whymilk.com or contact Laura Ude at 312-988-2349 (office), 847-778-5781 (cell), or lude@webershandwick.com