2010 Milk Mustache Mobile "Milk the Moment" Tour is Coming to New York City! July 9, 2010

The National "got milk?®" Milk Mustache Mobile Tour is crossing the country from March to September to help celebrate those special moments that families share around the dinner table and show moms that serving milk at dinnertime is an easy, and affordable, way to help make sure their families get the nutrition they need.

From July 9 – July 13, the 2010 Milk Mustache Mobile “Milk the Moment” Tour will be cruising through New York City hosting free local events that feature a variety of fun and educational activities for the entire family. The tour also offers moms a chance to share how they “milk the moment” at dinnertime for a chance to win an unforgettable family dinner with Milk Mustache celebrity and chef Tyler Florence.

Tour Stops:

Friday, July 9
New York Aquarium
Surf Avenue & West 8th Street
Brooklyn, New York 11224
10am-2pm

Saturday, July 10
NIKETOWN New York
6 East 57th Street
New York, NY 10022
9am-11am

Sunday, July 11
Brooklyn Children's Museum
145 Brooklyn Ave
New York, NY 11213
11am-1pm

Monday, July 12
New York Aquarium
Surf Avenue & West 8th Street
Brooklyn, New York 11224
11am-1pm

Tuesday, July 13
Bronx Zoo
2300 Southern Blvd
Bronx, NY 10460
10am-3pm

At the “Milk the Moment” Tour events in New York City residents can:
• Enter the “Milk the Moment” contest for a chance to win a trip for a family dinner in San Francisco with Milk Mustache celebrity and chef Tyler Florence
• Pose for celebrity-inspired souvenir Milk Mustache photos
• “Aim” toward good health by participating in a football toss activity that focuses on the importance of eating healthy and physical activity
• Explore an interactive display that puts milk head-to-head with other dinnertime beverage choices
• Interact with local registered dietitian about the benefits of milk and how it can help build strong families
• Sample ice-cold lowfat and fat free milk from local dairies: Farmland Dairies, Elmhurst Dairy, Lactaid, Dean Foods and Nestle
• “Pass the Gallon” through Facebook to benefit Feeding America and ensure all moms can help build strong families with milk
• Receive an exclusive, behind-the-scenes peek at the latest news from the campaign, including welcome messages from Milk Mustache celebrities

For more information visit whymilk.com or contact Michel DePaola at 312-988-2151 (office), 847-404-6018 (cell), or mdepaola@webershandwick.com