2010 Corporate Communication and Social Media Summit October 7, 2010

Social media has changed the rules for effective corporate communication. In 2010 we saw rapid growth of social media in the workplace and marketplace. CNET recently reported that 75 percent of Fortune 1000 companies will launch a social media campaign this year. Fifty percent of those campaigns are expected to fail. Will your campaign succeed?

Consider these questions:

• Do you have a social media policy in place?
• Are you using social media as a knowledge sharing tool in the workplace?
• Can you manage a crisis situation using social media?
• Are you prepared to take your social media to the next level?

This year’s Corporate Communication and Social Media Summit will help you answer these and other critical questions facing today’s corporate communicators.

During this summit, you will gain valuable insights and learn how to:

• Solicit feedback from stakeholders to build a strategy
• Build a social media strategy for your organization
• Identify the road-blocks to effective social media and how to overcome them
• Create a business brand with social media
• Promote and track results with social media
• Extend current social media efforts
• Harness the power of social media in the workplace

Who should attend?

If you are responsible for corporate communication, public relations, human resources, social media, marketing or organizational effectiveness, please join us as we reveal the latest Web 2.0 strategies, techniques and measurement tools.

Official Website: http://www.iabc.com/ccsm/