02010 Long Finance Conference: Enduring Value February 1, 2010

Long Finance is an initiative begun in 2007 to establish a World Centre Of Thinking On Long-Term Finance. The initiative began with a question "when would we know our financial system is working?" which challenges a system that can't provide today's 20 year olds with a reliable financial retirement structure. The aim of the Long Finance Institute is 'to improve society's understanding and use of finance over the long-term'. The research project proposals range from theory versus practice or fiscal versus monetary to sustainability versus robustness. The iconic project for Long Finance is the Eternal Coin, with the objective of starting a global debate about society's values over the long-term. This is the second event that Gresham College has co-hosted, where learning from the sister Long Now organisation and its 10,000 Year Clock Project will be discussed.

Reception and sandwich lunch (11.45am - 12.30pm)

Long Finance: Made From Real Money
Professor Michael Mainelli, Executive Chairman, Z/Yen Group

The Long Now - Long-Term Thinking and Responsibility In The Framework Of The Next 10,000 Years
Alexander Rose, Executive Director, The Long Now Foundation
Brian Eno, Director, The Long Now Foundation
Stewart Brand, Co-Chairman, The Long Now Foundation
Chair: Faisal Islam, Economics Correspondent, Channel 4 News

Panel - "Enduring Value"
Professor Sir Roderick Floud, Provost, Gresham College
Bernard Lietaer, Co-Founder, Access Foundation
Chair: Faisal Islam, Economics Correspondent, Channel 4 News

The Eternal Coin
Jan-Peter Onstwedder, Ian Harris and others

Hosted by Gresham College, Chartered Institute for Securities & Investment, Willis, Z/Yen Group

With support from City of London Corporation, Centre for the Study of Financial Innovation, Culliford Edmunds Associates, Financial Services Club, London Accord, Sedgwick Richardson, Tattarsall Hammarling & Silk, Tomorrow's Company, UKSIF - the Sustainable Investment and Finance Association

Official Website: http://www.gresham.ac.uk/event.asp?PageId=45&EventId=1019